BENISON MEDIA is publisher of “Think Grain Think Feed”. Monthly magazine for feed and feed technology. The magazine provides important information related to animal feed and nutrition industry covering feed crop, feed ingredients, additives and premixes, processing and storage technology for poultry, dairy and aqua sector.
Monday, 30 May 2016
Industry needs to raise transparency in agricultural commodity markets
Huvepharma is a fast-growing global pharmaceutical company with a focus on developing, manufacturing and marketing human and animal health products. These pillars are the basis of our company name, Huvepharma: HUman and VEterinary PHARMAceuticals. Mr. O.P. Singh, Managing Director, Huvepharma SEA Pvt. Ltd., which caters to the Indian subcontinent, shares with us his views about emerging trends in the Indian Animal industry and many more in a recent e-interview with Think Grain Think Feed.
Please throw some light on the possible impact of slow moving global economy at present, on the Indian livestock sector. What kind of emerging trends do you visualize in Indian Animal Feed industry in the near future? Mr. O.P. Singh: With the evidence of slowdown in global growth, and persistent unemployment in every sector, Indian livestock sector, which is domestic centric, ought to be used to is full potential to harness rural employment opportunities. Indian animal feed industry will certainly witness higher demand for animal protein as a result of more urbanization and increase in incomes, while the availability of raw materials, increasing commodity prices and volatility will remain paradigm of environment. In all probability, the Indian livestock sector shall face difficulty of high price volatility in future, and therefore industry has to raise transparency in agricultural commodity markets and maintain competitiveness. Although the feed production will continue to grow, the challenges must be met with better technology, continued innovation to improve efficiency of feed within the animal system. For its local consumption as well as for the export of finished animal products, India needs to produce feed and food without compromising on the feed safety standards.